About Us

Bad News Bass A.S. is a father-and-family-founded brand serving premium soft goods, streetwear-inspired apparel, and specialty collaborative projects to the bass fishing community.

Launched 11/01/2019 in San Jose, California, to the world.

What started as a father-child vision continues to grow as a family story, bringing together fishing, creativity, and the next generation of BNB.

Stay up to date with BNB on Instagram: @badnewsbass